We help service businesses thrive
Tim and Louise Hopkins, founders of Customa
See how Customa can help your business...
Who's Behind Customa?
Back in 1992 (yes that long ago!), we began our own carpet and upholstery cleaning business with a well-known franchise.
Over the years, we built turnover to in excess of £1.25 million a year. During this time, we had also bought into an oven cleaning franchise, becoming at the time their largest franchisee in the country.
In both businesses, I was frustrated by the lack of software that was available for small service businesses.
Large blue chip companies could afford the cost of bespoke software, whereas smaller businesses had to put up with off the shelf software that was too generic and generally aimed at different industries that didn’t suit small, owner operator cleaning businesses.
Any software that was available was local machine based (ie not web based) and seemed to require a lot of database knowledge to set up.
Most small business owners are experts in their own field, but can’t possibly be expected to be experts in IT.
By 2012 the direction of the franchise was not where we wanted go.
After a brief sabbatical, we became an independent operator in 2013. From the beginning, we thought developing our own franchise model with a unique twist was the answer to expanding our new business.
However, it became clear that the world of franchising was changing. Owner operators wanted to run their own businesses with their own brands.
We had developed CRM Software along the lines of a franchise model set up, but it became obvious that it was suited to any independent service business that visits a customer’s home more than once.
Customa was born.
We now specialise in helping all sorts of small service businesses, from carpet cleaners to chimney sweeps. If your business visits your customer’s property more than once, the chances are that Customa CRM software can help you.
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Who Do We Work With?
We specialise in cleaning businesses – it’s what we know.
But our platform also works with any other type of service business. Essentially, if you run a service business where you visit your customers more than once, we can help.
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